Are you letting your customers know what work you do best and how you can make their business more successful? Effective marketing establishes and promotes your brand. Your web site and marketing materials should, powerfully, demonstrate why they should do business with you.

E-mail spam

E-mail spam is invariably very badly written, offering the same dubious products as a million spammers have done before. I know that the response rate is minimal, but obviously some people must avail themselves of the spammers’ offers. Who are these people? Some village must be missing them very badly.