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Are you letting your customers know what work you do best and how you can make their business more successful? Effective marketing establishes and promotes your brand. Your web site and marketing materials should, powerfully, demonstrate why they should do business with you.

Superbowl ads

I though the SuperBowl ads were very disappointing. Some, like the Pepsi, were just plain lame – although I suppose I remember what they were for, which is more than could be said for some of the others. Overall my impression was that bunch of advertising folks had been given a pile of money and told to do something BIG. The result was lots of celebrities and a conspicuous lack of imagination.