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Are you letting your customers know what work you do best and how you can make their business more successful? Effective marketing establishes and promotes your brand. Your web site and marketing materials should, powerfully, demonstrate why they should do business with you.

Popup

I recently decided to create a popup on our home page to promote our monthly newsletter.

The industry seems to be divided on whether popups are a good idea. I suspect this is because they have been misused and abused by some sites. This has lead to the creation of popup blockers.

In our case we decided to use a popup (written using jQuery) but to restrict it (using a cookie) to make sure that it does not reappear for a site visitor for 20 days. In other words, if a new visitor came to billyfire.com today, and then visited every day for the next 20 days, the popup would not reappear until the 20th day.

I believe the value in the popup is to be able to relate specific information that you want a site visitor to focus on. If the visitor is not interested he can easily remove the popup and it won’t reappear (at least, not be 20 days).