4 Ways to Use Twitter to Market B2B

Are you letting your customers know what work you do best and how you can make their business more successful? Effective marketing establishes and promotes your brand. Your web site and marketing materials should, powerfully, demonstrate why they should do business with you.

Business to business marketing on twitter

You may not know how potent Twitter can be in business to business marketing. The truth is that many of your competitors are already online. It’s time for you to catch up and use this powerful tool to your advantage. The following four ways will help you make a remarkable impact.

#1 Research

If you are new to Twitter and don’t know where to start, a good way to get going is to check out your competition. If they are not on Twitter at all, then you are already ahead of the game. If they are, then pay close attention to what they are saying, what gets the most response, and what questions their customers are asking. Look for areas where there might be a weakness or need that you can fill. Now you know what to Tweet about on your account.

Follow suppliers, industry certification entities, your local government and chamber of commerce. If your services are localized, look for neighborhood groups and councils. Re-Tweet anything relevant and informative.

#2 Increase brand awareness

Set up your Twitter home page to look like the rest of your branding. It should be an extension of your website and print marketing. Fill in all the blanks and make sure your contact information is easy to find. Establish a clear voice that is in line with your company’s overall mission and vision – in fact, it doesn’t hurt to mention those things once in a while. Twitter is wonderful place to educate your customers.

Twitter is also the perfect place to announce or introduce something new, which reassures your clients that you are innovative and forward-thinking. If you are looking for a name for a new program or product, send it out to your followers in a contest! You don’t even have to offer a prize other than giving them credit for their creativity.

#3 Networking

Whenever you go to a convention or trade show with others in your industry, continue the momentum of your real-time networking by following them on Twitter and mentioning when you last met. Build those relationships that will strengthen your overall reach.

Make sure to log in and Tweet how much you are enjoying the event by using the trade show’s hashtag. Typically, they will re-Tweet what you said, which increases your visibility to those who are not following you (yet).

#4 Damage control

Sometimes things do not go as planned. Rather than ignore or cover up a complaint or question on your Twitter feed, use it as an opportunity to show the world how well you handle an issue. Remember, Twitter is not one-way communication! Publically answer those questions and reply to those complaints with diplomacy and generosity. If you can, employ a bit of self-deprecating humor now and then.

Use Twitter to exemplify the type of service and attitude your clients can expect in all aspects of your business. Graciously thank those that offer good reviews. Re-Tweet those that mention you or your services. This humanizes your company and builds loyalty.

Let your company’s personality shine

While you are looking for other things to Tweet, consider anecdotes, clean jokes about your industry and kudos to your competition. In other words, let your company’s personality shine through. Do not be afraid of humor or even a little bit of controversy. Just be very careful not to get political or mean, and don’t engage with trolls.

View the content you provide as yet another service to your followers. If they are sharing what you post with others, then you have hit your mark.