Recommended marketing books
The following is a small reading selection for the serious marketer.
|I studied under Professor Malcolm McDonald at the Cranfield School of management in the United Kingdom. He is probably the foremost authority on marketing planning.||Philip Kotler is the greatest marketing thinker around. This book is packed with every conceivable piece of academic marketing information.|
|A highly enjoyable and interesting book from one of the masters of advertising.||Another instructive and entertaining read from David Ogilvy.|
|A good introduction into the arcane world of search engine optimization (SEO).||A though provoking and intelligent book that provides a depp insight into Web analytics. No Web site owner should be without this book.|
|A good idea to have at least one of the ‘guerilla marketing’ genre of books in your library, if only for thway in which it makes you think differently.||Perhaps unfamiliar to the US market, Keith Waterhouse is a brialliant screen writer and newspaper columnist. This slim book tells you a great deal about writing English.|
|Andy Sernovitz describes Word of Mouth Marketing as C to C, or ‘consumer to consumer’ marketing. The book proceeds at a rapid pace with many ideas about how a company can embrace this type of Marketing.||Paul Gillan’s ‘The New Influencers’ talks a lot about how companies are talking directly to their customers and prospects. It covers blogging and the demise of some other media. This book is an enjoyable read.|
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