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Marketing consulting

Marketing planning

Marketing planning is a vital discipline to ensure that the marketing process occurs successfully. Marketing planning is not the same thing as sales planning or producing an annual budget. Done properly, marketing planning analyzes the current situation, using research where necessary, and creates a tactical plan using an optimized combination of other elements of the marketing mix.

Create a marketing plan

The process of developing a marketing plan has its own advantages. It causes the planner to think deeply about the future of the organization and to be prepared to accommodate change. Once a plan has been produced it must be flexible enough to be changed as things change through the year. A generic marketing plan should be divided into the following sections: