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Marketing consulting

Marketing and the economy

Times are hard. Businesses are looking for ways to save money and, inevitably, the marketing department is in line for cutbacks. For a smaller business this might mean that it no longer have any marketing resource.

Marketing consulting services But is a bad economy really a good time to cut back on marketing? With others cutting back, increasing marketing activity can actually be a better strategy because any marketing done while others are cutting back will gain greater exposure and build market share to the competitors' ultimate disadvantage.

But how can you increase your marketing AND cut your company expenses? Employing a marketing team is expensive. Not only do you have to pay salaries but you also pay medical insurance, social security, insurance, PTO (paid time off) and other benefits. And to make matters worse, marketers need to spend more money on promotional activities in order to do their jobs!

We have a solution.

Download our marketing communications consulting flyer.

Billy Fire Marketing Consulting

By using Billy Fire LLC you not only drastically reduce the amount you pay compared to what an employee would cost you, but you also reduce the cost of marketing activities because we do many of these in-house. If you commit to a monthly retainer, we reduce the fees even further.

What we offer

Any marketing process begins with setting objectives and then finding strategies to help meet those objectives. We sit down with you and work out what you would like to achieve. We can also use various analytical techniques to ascertain your company's current situation and how it relates to market conditions. This can involve developing a marketing plan (see below) if appropriate.

Once the strategic marketing direction is decided, we develop marketing programs. Specifically we take care of the following without the need to retain expensive third party service providers:

Graphic design. This includes the creation of brochures, collateral, flyers, sales sheets, business cards, annual reports and display advertising. Items can be created as Adobe Acrobat PDFs for sending by e-mail or placing on your Web site, or we can have them printed through our network of print professionals.
Web design. This includes projects to develop an entire Web page, creation of individual sales pages, and the design of e-mail campaigns
Search Engine Marketing. Beside having a company Web site, the Internet provides many marketing opportunities including social media (e.g. Facebook, MySpace, Digg, Twitter), blogging and podcasts, e-mail marketing and Search Engine Optimization (making sure that you maximize your visibility in Google searches. We recently published a book on this area and can provide advice and consulting help in this area. This could include, for example, setting up a blog for you or helping you to create and publicize a podcast.

Get a copy of An Introduction to Internet marketing and planning

Web hosting and technical troubleshooting. One of our core offerings is a Web hosting service with a difference. Instead of just providing a basic Web hosting service, our clients retain us to provide them with a fixed amount of time per quarter thus ensuring that their Web site is kept up to date, their e-mail works properly, and their DNS settings are correct.

How does the process work?

The first step is for us to have a phone conversation in order to understand more about your business and business objectives.

If it appears that our services might be useful we will arrange a short meeting and subsequently we will write a proposal that will outline how we could help you and what the costs would be.