Archives

Category Archive for: ‘Marketing’

MySQL replication errors

I set up MySQL replication between a couple of my servers, only I kept seeing ‘Slave_IO_Running No’ which is not a good thing. I looked at the log files at /var/log/mysqld.log and saw the following lines: 100428 15:01:26 [ERROR] Error reading packet from server: Could not find first log file name in binary log index file ( server_errno=1236) 100428 15:01:26 …

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New Operating System for Asus EEE 900A

One of my children bought an Asus EEE 900A. Its a very attractive little machine. 9 inch screen that is surprisingly easy to view, a small but ergonomic keyboard, and, because this device uses solid state storage, it is silent and has excellent battery life. The downside, the disk drive is only 4 Gb. Before we bought it 4 Gb …

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My new book – An Introduction to Internet Marketing and Planning

After several months of work I finally finished my book and put out a press release through PRWeb. The book described Internet marketing in a way which should be of interest to small businesses wanting to explore how they can market their businesses using the Web. The book can be purchased here. I orginally wrote the book using OpenOffice and …

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Two excellent direct marketing magazines

I read two really good direct marketing magazines: Direct and Target Marketing. The magazines’ coverage includes e-mail marketing and many other marketing related issues. What really makes them good is that they are so well written, as, I suppose, you might expect from a group of people who make a living writing copy. Denny Hatch (in Target Marketing) and Hershell …

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Popup

I recently decided to create a popup on our home page to promote our monthly newsletter. The industry seems to be divided on whether popups are a good idea. I suspect this is because they have been misused and abused by some sites. This has lead to the creation of popup blockers. In our case we decided to use a …

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Twitter posts

I recently started using Tweetlater to automatically respond to Tweeters who follow me; and to schedule future tweets. I read an article about someone who scheduled, way in advance, a whole bunch of Tweets, and did so using Tweetlater. It seems like a good idea, if not really in the spirit of Twitter. In the process I set up an …

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BudURL

I just set up an account with BudURL. Like some similar services it takes a long URL and shortens it. The twist with BudURL is that is includes analytics behind each link that you create. So, for example, you could include a BudURL link in a Twitter Tweet and then see analytics on any clicks on that link. I will …

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Web site admin

Those of you who are familiar with the nuts and bolts of administering a Web server will know that it is a complex business. For this reason most people tend to use some form of administration software, for example WHM/cPanel or Plesk. This makes it a lot easier to add new virtual domains to server, modify e-mail users, check disk …

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The art of personal selling

In this blog, I don’t talk much about personal selling, although in my view it is probably one of the most important aspects of marketing. It’s so important that in many companies its gets its own department. My wife and I are on the lookout for some outdoor furniture to replace our old worn out chairs. I spotted an advert …

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Podcasting tutorial video

I just created a video of a presentation I made recently. It covers podcasting 101, including how to subscribe to a podcast, and how to create you own podcast, including microphone selection and software. The podcasting presentation can be found here.

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