Archives

Category Archive for: ‘E-mail marketing’

My new book – An Introduction to Internet Marketing and Planning

After several months of work I finally finished my book and put out a press release through PRWeb. The book described Internet marketing in a way which should be of interest to small businesses wanting to explore how they can market their businesses using the Web. The book can be purchased here. I orginally wrote the book using OpenOffice and …

Read More →

Two excellent direct marketing magazines

I read two really good direct marketing magazines: Direct and Target Marketing. The magazines’ coverage includes e-mail marketing and many other marketing related issues. What really makes them good is that they are so well written, as, I suppose, you might expect from a group of people who make a living writing copy. Denny Hatch (in Target Marketing) and Hershell …

Read More →