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Category Archive for: ‘Advertising’

Cinema proportion TV

I often wondered why all the new flat screen LCD and plasma screens were 16:9 ratio. This is a nice ratio but only the equivalent of cinema widescreen (1.85 to 1 in the USA and 1.66 to 1 in Europe). I love the Panavision or Cinemascope ratio (2.35 to 1) because this is how we see (i.e. your peripheral vision …

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Two excellent direct marketing magazines

I read two really good direct marketing magazines: Direct and Target Marketing. The magazines’ coverage includes e-mail marketing and many other marketing related issues. What really makes them good is that they are so well written, as, I suppose, you might expect from a group of people who make a living writing copy. Denny Hatch (in Target Marketing) and Hershell …

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Popup

I recently decided to create a popup on our home page to promote our monthly newsletter. The industry seems to be divided on whether popups are a good idea. I suspect this is because they have been misused and abused by some sites. This has lead to the creation of popup blockers. In our case we decided to use a …

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Eleven tips for a first podcast

A client asked for tips on what makes a good podcast. I created the following list to include some of the factors that I think makes for good podcasting – and particularly those first few podcasts: Keep it short. I suggest going for about 5 minutes. A shorter podcast may encourage people to give it a try. If they have …

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I am currently checking out Technorati

You can view my Technorati profile here: Technorati Profile

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Sprint

Is it me or is there something terribly wrong with the Sprint ads? I know they are designed for the lowest common denominator, but surely there must a fewer idiots in the world that Sprint imagines? The basic premise of all the ads is that the customers are so amazed and blown over by the Sprint offer that they have …

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Superbowl ads

I though the SuperBowl ads were very disappointing. Some, like the Pepsi, were just plain lame – although I suppose I remember what they were for, which is more than could be said for some of the others. Overall my impression was that bunch of advertising folks had been given a pile of money and told to do something BIG. …

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