Blog

Are you letting your customers know what work you do best and how you can make their business more successful? Effective marketing establishes and promotes your brand. Your web site and marketing materials should, powerfully, demonstrate why they should do business with you.

See my press release here http…

See my press release here http://tinyurl.com/aahrnl

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Two excellent direct marketing magazines

I read two really good direct marketing magazines: Direct and Target Marketing. The magazines’ coverage includes e-mail marketing and many other marketing related issues. What really makes them good is that they are so well written, as, I suppose, you might expect from a group of people who make a living writing copy. Denny Hatch (in Target Marketing) and Hershell …

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WordPress SEO video RSS-Footer

Joost de Valk has posted a video about making your WordPress blog SEO friendly. He makes a lot of useful suggestions in the 50 minute video filmed at A4U Expo in London, including recommended plugins. At Yoost’s suggestion, I have installed RSS-footer, available at Yoost’s site. The plugin automatically adds a link back to one’s site within the RSS feed. …

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Popup

I recently decided to create a popup on our home page to promote our monthly newsletter. The industry seems to be divided on whether popups are a good idea. I suspect this is because they have been misused and abused by some sites. This has lead to the creation of popup blockers. In our case we decided to use a …

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Twitter posts

I recently started using Tweetlater to automatically respond to Tweeters who follow me; and to schedule future tweets. I read an article about someone who scheduled, way in advance, a whole bunch of Tweets, and did so using Tweetlater. It seems like a good idea, if not really in the spirit of Twitter. In the process I set up an …

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Allowing Twitter to update my …

Allowing Twitter to update my Facebook status

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Working on marketing planning …

Working on marketing planning proposal.

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BudURL

I just set up an account with BudURL. Like some similar services it takes a long URL and shortens it. The twist with BudURL is that is includes analytics behind each link that you create. So, for example, you could include a BudURL link in a Twitter Tweet and then see analytics on any clicks on that link. I will …

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Learning about Nutch & creatin…

Learning about Nutch & creating new search engine

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Web site admin

Those of you who are familiar with the nuts and bolts of administering a Web server will know that it is a complex business. For this reason most people tend to use some form of administration software, for example WHM/cPanel or Plesk. This makes it a lot easier to add new virtual domains to server, modify e-mail users, check disk …

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