Phone:
858 668 0874

Bank marketing

Introduction to our bank marketing and
communications services

We have worked on many successful bank projects including advertising, direct marketing and internet marketing.

Circle of marketing image illustrating the connection between strategic and tecatical marketing We combine a maturity that translates into a strategic approach to bank marketing combined with the ability to execute creative marketing programs. The marketing circle illustrates our view that the marketing process must be based on research – whether this is research undertaken before a marketing campaign, for example, to segment the market place or discover a need for a new product, or following a campaign, to measure the return on investment of a marketing campaign.

The marketing process

The marketing process must also be:

strategic - to coin a travel analogy, to make sure the preferred destination is known before embarking on the journey
planned - budgets need to be applied in a logical, orderly and pre-planned way to ensure that all expenses are focused to meet the strategic objectives, and
creative - prospects and clients are bombarded with hundreds of marketing messages every day. It is beholden on the marketer to continually look for ways of getting attention

Discovery Bank Annual Report

Annual Report designed by Billy Fire LLC for Discovery Bank.
The report was printed and delivered as a PDF.

Both the research circle and the strategy, planning and creativity circles should ‘surround’ the marketing tactics which are focused on

pricing,
channel,
promotion and
products and services.

Billy Fire Advantages

In providing marketing services to the banking industry, Billy Fire has the following advantages:

Because we have strong big and small company corporate marketing experience, we are more that just a marketing ‘odd job’ provider. We understand how the whole marketing plan fits together and the importance of balancing the many marketing disciplines.
Although we have worked with big budgets, we have also worked with companies trying to get the maximum ‘bang’ for their marketing ‘buck.’ This includes thinking of creative and innovative ways of getting a message out. Our ‘big budget’ experience includes managing multi million dollar budgets and running various programs including large scale exhibitions and events. Our ‘smaller budget’ experience has included maximizing the worth of every marketing dollar. Examples of our projects include:

Envisaging, creating and executing an entirely new trade show with an industry magazine. This resulted in free or drastically reduced exhibition space, advertising and conference speaking opportunities.
Creating high value multi-media materials that would have cost tend of thousands of dollars, for a fraction of the cost. The project included video case studies that could also be re-purposed for business presentations.
Creating a succession of conference speaking opportunities.
Writing articles for industry publications.
Working with industry ‘partners’ to increase the size of our ‘marketing footprint’
Moving from an expensive, printed in-house newspaper, to a less expensive e-newsletter

Although we have our specific areas of expertise, we understand the entire marketing milieu and hence would never steer a company in one direction because it is more suited to our expertise.
Our Web design is strong in graphic design and the interactive side of Web site development. In other words, the site will look good and it will function well, encompassing the interactive aspects of the project. We also make sure that Web site shows how your bank can offer services to the customer, is easy to update and is "search engine friendly."
Billy Fire conforms to the World Wide Web Consortium (W3C) standards for Web design. In simple terms, this means that the layout of the Web pages is stored separately from the content. Not only does this mean that the site is considerably easier to maintain, but it also means that the pages are more “search engine: friendly.”
Our graphic design skill set complements our clients’ in-house graphic design skills where they exist.

Bank branding

Brochure At Billy Fire we stress the importance of branding to our clients.

For banks that have not invested in this area of their business we like to ask fundamental questions like:

What stands out about your bank?

How do you differentiate yourselves?

Does market research confirm that your customers agree with what you think your bank represents?

A banks' branding must be consistent and clear. It is easy for banks to drift away from the fundamentals of their brand identity (for example, through the misuse of logos or corporate colors). We can help you bring a discipline to the way your bank uses this valuable asset.